Welcome to ADU Online!
THE HOME OF PREMIUM ACTION SPORTS PRODUCT DISTRIBUTION
ADU is the leading distributor of premium Action Sports brands in New Zealand. We aim to source and supply the best products in both the Bike and Watersports industries. Our nationwide network of stockists
can provide you with the expertise and know how to fulfil your action sporting dreams!
ADU was founded over 10 years ago under a different alias, serving product from a garage in the Waikato. These formative years were the litmus test for the version of ADU Industries you see today. Founded on an unrelenting passion from way back when, we can safely say to this day that this has not wavered. We truly sell only products we have the utmost belief in, because if we didn’t then how could we expect our stockists to?
Daring to be different, we are here to share our stoke for what it is you do, by providing industry leading product across the action sports industry. Unique, innovative and reliable so you can take care of business with confidence.